Atlas HXM × CharacterQuilt Pick a campaign
Campaign demo · Atlas HXM

Seven campaigns. One afternoon.
Designed by AI, finished by humans.

A complete go-to-market kit built for Atlas HXM — landing pages, display ads, sales decks, one-pagers, ebook covers, email headers, nurture sequences, and a visible refinement loop. Same brand, dynamically tuned to every audience.

130+
Assets shipped
7
Campaigns
1
Refinement loop
Pick a campaign

Seven campaign angles for one global hiring platform.

Four full-stack campaigns (two ABM accounts, one vertical, one general) plus three multi-audience content campaigns — each tuned to a different mix of intent, ICP, and persona. All built to feel like Atlas HXM's own marketing team made them.

01

Vercel

ABM · NYC dev-tools unicorn
VP People Ops at Vercel — hiring senior staff engineers in Berlin, Tokyo, São Paulo without entity setup. The EOR built for engineering-led teams.
ABMVP People OpsFull stack
02

Notion

ABM · SF productivity SaaS
CHRO at Notion — design-led, distributed-first, hiring Notioneers across product, design, and AI. "Hire Globally. Experience Locally." that maps to the Notion ethos.
ABMCHROFull stack
03

Private Equity

Vertical · Operating Partners
PE Operating Partners managing 15-40 portfolio companies — consolidate EOR vendor sprawl, audit cross-portco compliance, onboard bolt-ons in 5 days. Audit-ready. Exit-ready.
VerticalOperating PartnerFull stack
04

Global Scaleups

General · CFO + CHRO
Series C-D scaleups making their first 5-10 international hires. Skip the entity setup, skip the misclassification fines. Going global, without going broke.
GeneralCFO + CHROFull stack
05

The 2026 Playbook

Content · 3 ICP variants
Atlas's flagship Global Hiring Playbook, tuned three ways — Enterprise CHRO, Mid-market People Ops, EMEA HR Director. Same content, three audience-specific landing pages, emails, and ads.
ContentMulti-ICPDynamic
06

EOR Buyer's Guide

Content · 3 industry variants
Atlas vs the alternatives, tuned by industry — Tech, Manufacturing, Healthcare. Each variant leads with the industry's specific compliance and hiring pains.
ContentMulti-industryComparison
07

Q3 Compliance Webinar

Event · 3 buyer-persona variants
Same webinar, three buyer lenses — CFO (cost & risk), CHRO (people & brand), CEO (strategy & market entry). Each variant pitches the same hour through a different lens.
EventBuyer triangleQ3 2026
Campaign 01 · ABM · Full stack

Ship globally. Hire just as fast.

For Vercel — onboard your next staff engineer in Berlin, Tokyo, or São Paulo in 5 business days. The EOR built for engineering-led teams.

Vercel landing page
Landing Page
Personalized for Vercel · 2.3 MB
Deeply edited copy of the Atlas homepage — "Made for Vercel" banner, 30+ personalization edits, all FAQs reframed for engineering-led hiring. Opens in new tab.
Vercel master ad 1
Master Ad · Dark
"Ship globally. Hire just as fast."
Vercel master ad 2
Master Ad · Light
"Your next hire is in 14 time zones."
Vercel ebook cover
Ebook Cover
The Scaleup Playbook
12×
Platform-Resized Ads
Meta · LinkedIn · Display
Resized Ads
6 platforms × 2 angles
Email Header · Intro
"Vercel, your next senior engineer is one country away."
Email Header · Closing
"Still here. Still ready to onboard your Berlin hire."
Vercel sales deck cover
Sales Deck
8 slides · 1200×675
Cover, context, pain, 4-pillar solution, proof, ROI math, integration, closing CTA.
Vercel one-pager
One-Pager
Magazine-style brief
Hero, stats, why-now, 4 pillars, customer proof, ROI math, footer CTA.
Vercel nurture email 1
Nurture Sequence
3 emails · intro · proof · close
Subject lines, full HTML bodies, real Atlas pill CTAs, real URLs.
Campaign 02 · ABM · Full stack

Notion is built on craft. So is global hiring with Atlas.

For Notion — your designers in Berlin, your researchers in Tokyo, your engineers in São Paulo, all onboarded with the polish your team expects from every Notion page.

Notion landing page
Landing Page
Personalized for Notion · 2.45 MB
"Made for Notion" banner, "For Notioneers, By People" section, "Stay the Employer of Choice for Every Notioneer". Opens in new tab.
Notion master ad 1
Master Ad · Dark
"Notion is built on craft."
Notion master ad 2
Master Ad · Light
"Hire Globally. Experience Locally."
Notion ebook cover
Ebook Cover
The People Playbook
12×
Platform-Resized Ads
Meta · LinkedIn · Display
Resized Ads
6 platforms × 2 angles
Email Header · Intro
"Notion teams deserve the same craft in onboarding."
Email Header · Closing
"Still thinking about that hire in Lisbon?"
Notion sales deck
Sales Deck
8 slides · 1200×675
Built around Notion's craft-first culture and the People team voice.
Notion one-pager
One-Pager
Magazine-style brief
Notion-flavored ROI math and 4-pillar grid.
Notion nurture email 1
Nurture Sequence
3 emails · intro · proof · close
"Onboarding for every Notioneer, anywhere."
Campaign 03 · Vertical · Full stack

One EOR. Every portfolio company.

For PE Operating Partners — consolidate global hiring across 15-40 portfolio companies, audit cross-portco compliance, and onboard bolt-ons in 5 days. Audit-ready. Exit-ready.

PE landing page
Landing Page
Personalized for Operating Partners · 2.45 MB
"Built for Private Equity" banner, "What are Operating Partners saying?" testimonials, "The Operating Partner Playbook". Opens in new tab.
PE master ad 1
Master Ad · Dark
"One EOR. Every portfolio company."
PE master ad 2
Master Ad · Light
"From bolt-on to exit, every hire on one platform."
PE ebook cover
Ebook Cover
The Operating Partner Playbook
12×
Platform-Resized Ads
Meta · LinkedIn · Display
Resized Ads
6 platforms × 2 angles
Email Header · Intro
"One audit trail across 30 portfolio companies."
Email Header · Closing
"Still here when your next portfolio review comes up."
PE sales deck
Sales Deck
8 slides · 1200×675
Operating Partner-grade narrative — vendor sprawl, consolidation math, exit readiness.
PE one-pager
One-Pager
Magazine-style brief
Awards strip, 38% spend-reduction stat, 4-pillar grid.
PE nurture email 1
Nurture Sequence
3 emails · intro · proof · close
"Operating Partners: one EOR across your portfolio."
Campaign 04 · General · Full stack

Going global. Without going broke.

For Series C-D scaleups making their first 5-10 international hires — skip the entity setup, skip the contractor misclassification, get your global team paid and onboarded in 14 days.

Scaleup landing page
Landing Page
Personalized for Scaleups · 2.45 MB
"Built for Scaleups" banner, hero "Going global. Without going broke.", "Why scaleups choose Atlas". Opens in new tab.
Scaleup master ad 1
Master Ad · Dark
"Your first 10 international hires. Live in 14 days."
Scaleup master ad 2
Master Ad · Light
"One platform. 160+ countries. Zero entity headaches."
Scaleup ebook cover
Ebook Cover
The Global Expansion Playbook
12×
Platform-Resized Ads
Meta · LinkedIn · Display
Resized Ads
6 platforms × 2 angles
Email Header · Intro
"Skip the entity setup. Hire your first 10 globally."
Email Header · Closing
"Still ready when you are to hire that first one in Berlin."
Scaleup sales deck
Sales Deck
8 slides · 1200×675
CFO + CHRO narrative — entity vs EOR math, misclassification risk, 14-day playbook.
Scaleup one-pager
One-Pager
Magazine-style brief
$200k+ saved vs. entity setup, predictable pricing model.
Scaleup nurture email 1
Nurture Sequence
3 emails · intro · proof · close
"Your first 10 international hires, live in 14 days."
Campaign 05 · Content · Multi-ICP

The 2026 Global Hiring Playbook.

Same flagship Atlas research report, three audience-tuned variants. Each variant — landing page, email, ad — reframes the playbook around what its ICP actually cares about: vendor consolidation for enterprise, first-international-hire math for scaleups, regional compliance for EMEA.

Landing pages · 3 ICP variants
Enterprise CHRO playbook LP
Enterprise CHRO
The CHRO playbook for F500 People teams
Vendor consolidation, board-grade reporting, audit-trail compliance. 38% avg EOR spend reduction.
Mid-market playbook LP
Mid-Market People Ops
Your first 10 international hires, mapped
Entity-vs-EOR math, 14-day onboarding, comp banding from 1,200+ scaleups.
EMEA playbook LP
EMEA HR Director
GDPR. IR35. Works councils.
UK + EU + ME regional compliance the playbook your US HQ never wrote.
Display ads · 3 ICP variants
Enterprise CHRO ad
Enterprise CHRO
"For Enterprise CHROs."
Mid-market ad
Mid-Market People Ops
"For Mid-Market People Ops."
EMEA ad
EMEA HR Director
"For EMEA HR Directors."
Email invites · 3 ICP variants
Enterprise CHRO
"The CHRO playbook your board has been asking for"
Mid-Market People Ops
"Your first 10 international hires, mapped"
EMEA HR Director
"GDPR, IR35, and works councils, in one playbook"
Campaign 06 · Content · Multi-industry

The Global EOR Buyer's Guide.

Atlas vs Velocity Global vs Deel — same comparison, three industry-tuned variants. Each variant leads with the regulatory and operational pain that industry's HR leader feels first: equity comp for tech, union compliance for manufacturing, HIPAA + GDPR for healthcare.

Landing pages · 3 industry variants
Tech CHRO buyer's guide LP
Tech CHRO
For engineering-heavy teams hiring globally
Equity comp across jurisdictions, senior IC visas, distributed-first onboarding compared.
Manufacturing CHRO LP
Manufacturing CHRO
For shop-floor + corporate, in 27 languages
Union compliance, posted-worker rules, multi-language onboarding at scale.
Healthcare CHRO LP
Healthcare CHRO
For HIPAA, GDPR, and clinical-trial staffing
Regulated-industry audit trails, site staffing in 40+ countries, data residency for patient-adjacent roles.
Display ads · 3 industry variants
Tech CHRO ad
Tech CHRO
"Atlas vs the alternatives. For Tech."
Manufacturing ad
Manufacturing CHRO
"Atlas vs the alternatives. For Manufacturing."
Healthcare ad
Healthcare CHRO
"Atlas vs the alternatives. For Healthcare."
Email invites · 3 industry variants
Tech CHRO
"Atlas vs the alternatives, for tech CHROs"
Manufacturing CHRO
"The shop-floor EOR comparison your CFO needs"
Healthcare CHRO
"HIPAA + GDPR + clinical-trial staffing on one platform"
Campaign 07 · Event · Multi-persona

Q3 2026 Global Compliance Webinar.

Same 60-minute webinar on August 14, 2026 — three buyer-persona invitations. The CFO sees a cost-and-risk framing. The CHRO sees a hiring-and-retention framing. The CEO sees which markets just opened (and which closed).

Landing pages · 3 buyer-persona variants
CFO webinar LP
CFO · cost & risk
What every regulatory change costs in dollars
5 CFO-specific cost models. Audit-trail benchmarks. Live Q&A with Atlas compliance counsel.
CHRO webinar LP
CHRO · people & brand
How regulations hit hiring, retention, and offer competitiveness
5 People-team scenarios. Hiring algorithm regs. Live Q&A with Atlas global mobility leads.
CEO webinar LP
CEO · strategy & market
Five markets that got cheaper. Three that got riskier.
8 markets compared. 5 strategic openings. Live Q&A with Atlas leadership.
Display ads · 3 buyer-persona variants
CFO ad
CFO · cost & risk
"Compliance changes, in dollars."
CHRO ad
CHRO · people & brand
"Q3 regulations, for People teams."
CEO ad
CEO · strategy & market
"5 markets just got cheaper."
Email invites · 3 buyer-persona variants
CFO · cost & risk
"What Q3 compliance changes will cost you, in dollars"
CHRO · people & brand
"How Q3 regulations hit your hiring in 2026"
CEO · strategy & market
"5 markets that just got cheaper. 3 that got riskier."
The iteration loop

Drop a comment. Hit refine. Watch it update.

The interaction model is the demo. V1 ships from the brief. A reviewer drops a comment in plain English. The AI rewrites copy without leaving the canvas, on the same brand, with the same constraints. Same loop, every asset.

Refinement loop exhibit: V1 ad, reviewer comment, V2 refined